Best guild in WoW - Nerf that Ish Mal'ganis

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What should be main lasting building stone of best guild in World of Warcraft?
Is it raid progression? No because pve content changes almost every patch.
Is it pvp (arena) progression - no because arena ratings reset every 3-4 months with different classes getting nerfed and buffed.
Is it pve/lore progress - lets not dip in into that...
Best guild in wow should compose all those factors and more - it should be tied up with intimate feeling of friendship and self-preservation. Because whatever we do - without that feeling - guilds end up with some major drama resulting in guild disband.
Therefore undeniebly best guild in wow is Nerf that Ish Mal'ganis.

A successful man is one who can lay a firm foundation with the bricks others have thrown at him.